I started the Thirty Days of Content on the day that an Apple announcement happened. Initially, I hadn’t intended to have any discussion of the new product (and as I’m writing this the announcement hasn’t even happened yet), and while time didn’t permit me much chance to comment anywhere outside of some Twitter sparring, I did eventually change my mind. Part of the reason why I meant to have some remarks ready on the 8th stems from the last thirty-day project I ran around these parts– the Brandless February.
Back in February 2010, on the heels of another Apple announcement, I had decided that the hype and trolling that invariably surrounds these things was not worth feeding, and I made a vow that for thirty days, I wouldn’t give any company any free advertising by mentioning them on my blog. It was a difficult experiment, especially as a ton of interesting announcements happened in the intervening period. I eventually resorted to a massive infodump post for the day after the experiment ended, with most of the information being incredibly stale by the time it was actually released. This was less than ideal.
Thing is, just because I’m running a project on the blog doesn’t mean my life doesn’t go on in the interim. It’s quite the opposite, in fact, considering I’m running this project because my life is getting too busy to “live-blog” it. There’s a precedent for time-sensitive posts going up regardless of the overall situation, too, though not in recent memory– you’d have to go back to my split-post plan from 2008, on the old site, to find it. On the flip side, there’s also the fact that I’m running a major life project, as well– the nerdery book– and that can’t take away from the blog, either.
Life goes on. Time waits for no one. It’s a hard lesson to learn, but I’m still getting there.